职位描述

职位描述： ResponsibilityYou will be responsible to heavily focus on creating medical messaging and clinical value on strategic products and identifying qualified opportunities for Roche MS-IVD product lines. Working closely with sales, technical product specialists and marketing staff to train and align on medical messaging. Acting as the primary resource for medical information regarding products and applications in the areas of expertise. Developing and maintaining relationships with distributors and key opinion leaders.主要负责策略性产品的医疗信息和临床价值，为罗氏分子诊断解决方案－体外诊断产品获取符合要求的机会。根据医疗信息，与销售、技术产品专家、市场部的同事密切联系并开展培训。提供关于产品和应用支持专业领域的信息。开发、维护与经销商及重要意见领袖之间的关系。Medical messaging and product support: Providing product input/ messages to strategic plans including product lifecycle, launch and tactical plans; 医疗信息和产品支持：为战略计划提供产品的信息，包括产品的生命周期、产品发布和战术计划；- Providing comprehensive marketing input across product line to Marketing, Sales, Regulatory Affairs, and Corporate Affairs; Supporting development of promotional and PR materials, market access submissions, training of sales representatives and other personnel in product messaging; 根据产品线，为市场、销售、法务、事务部提供全面的市场信息。为部门的产品线提供推广和PR资料、市场准入许可、销售代表的培训及其他个性化的产品信息- Presenting MSA approved medical information and data related to Roche products to external audiences. Ensuring accuracy, credibility, strategic alignment and product positioning and supporting high medical-value product-related publications; 对外发布经MSA批准的罗氏产品的医疗信息，确保信息的真实性、可靠新，战略一致性、确定产品定位，支持产品相关的高医学价值的文章发表- Key opinion leader development & management: Identifying and developing key product opinion leaders in alignment with product objectives; 重要意见领袖的关系维护：根据产品目标，获取重要意见领袖的产品观点- Utilizing peer relationships to influence the development and/or update of therapeutic guidelines to ensure optimal product positioning and commercial message consistency; 维护人际关系，确保产品定位和商业信息的一致性- Persuading key opinion leaders on complex issues and product support. 获取重要意见领袖在关键问题上的意见和支持QualificationYou should hold:- PhD or MD with Clinical Research experience; 临床研究领域硕士或博士学历- Able to work as a member of a cross functional team; 具有跨部门团队工作的能力- Able to focus on developing and delivering key messages and proficiency in both spoken and written English. 具有开发和发布重要信息的能力，熟练掌握英语口语及书面表达You should have a good track record for working in a MNC company for 5-8 years of diverse diagnostics industry related supervisory work experience in either Sales, Clinical Research or Marketing.5-8年在诊断行业的销售、临床研究、市场领域的工作经验 职能类别： 产品/品牌主管 医疗器械市场推广

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