职位描述

职位描述： Education/Qualifications教育程度/所获资格证书Bachelor degree, MBA or other related graduate-level and above preferredJob Required Competencies岗位所需胜任力- 3-5 years in customer insight/data experience/ customer experience/ research experience- Strong passion for Customer insights in a digital Marketing, digital health and innovation context- Fluency in English language- Understanding of digital marketing, user experience, digital measurement tools & broad digital technology experience desirable;- Has demonstrated ability to manage complex technology based solutions with multiple vendors and internal stakeholders. Experience in closed loop marketing, CRM systems, analytics and mobile applications desirable- Demonstrated strong cross-functional working skills- Creative, entrepreneurial attitude with evidence of ability to execute and measure highly innovative customer focused digital projects fast and to a high standard- Excellent communication and presentation skill.- Knowledge of pharmaceutical industry is preferred.Develop and implement SRPL eMarketing strategic plan in alignment with the regional and global plans so that Roche can capitalize on business opportunities and adapt rapidly to market changes, which includes but not limited to; - Managing digital marketing solutions/ Data solutions from strategy to development & launch, then ongoing measurement and optimization- Creating alternative business tactics with digital strategies to support business and explore business opportunities in China pharmaceutical market;- Drive innovation and Identify & introduce new eMarketing opportunities/activities to educate and evolve the company towards Roche’s digital capability vision.- Lead the establishment/development of a Customer Insight program to ensure that the increasing amounts of data and research are draw upon- Unleash the power of the data it has and how this can be used to draw on customer insights and understanding- Lead/Provide high quality analysis and insight to stakeholders ;- Drive the customer experience metrics for optimizing customer journey across digital and intermediary channels, ensuring positive customer feedback and alignment- Understanding how different channels can have impact- Provide leadership to data integration and analysis for prediction personalization and automation, including customer profiling, data structure and architecture- Produce dashboards and reports as necessary- Measuring ROI: Connect the right data and metrics to our objectives to assess how campaigns and efforts are making an impact.- Lead, motivate and develop the knowledge, skills and capabilities of the brand teams and digital marketing teams from an insight and data perspective.- Accountable for resource planning, recruitment and promotion plans 职能类别： 医疗器械市场推广

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