职位描述

职位描述： You will be responsible to assist sales product bidding, visiting target clinician, sustaining and effective product information delivery, organizing and implementing regular market promotion activity, continuing to develop KOL system, providing professional product training to distributor, to improve and strengthen the end users' sense of identity to Roche products so as to apply to more patients.在职责区域内，通过协助销售团队进行产品投标、针对性的临床医生拜访、持续而有效的产品信息传递、组织执行规律的市场推广活动、不断发展的KOL体系、以及对经销商进行产品专业培训，创造、巩固并提升临床医生对罗氏产品的认同，将罗氏产品应用于更多的患者1) Establishing business relationship with specialists in hospitals, conducting irregularly scheduled department meetings, delivering the core value of on-label products and the clinical applications, Organizing and participating regional promotion activity, improving clinicians' recognition to the advantage of Roche equipment, increasing clinical applications opportunity, establishing interaction with more KOL(Key Opinion Leader), clinical expert and physician; 与医院临床医生建立业务关系，不定期举行科室会，传递产品核心价值以及在组织、参与区域学术推广活动，提升临床医生对罗氏产品优势的认知，提升临床应用机会，与更多KOL(Key Opinion Leader)、临床专家和医师建立联系。2) Providing important data to support sales team to complete product bidding; 协助销售进行所负责产品的投标，提供重要参数。3) Learning the product related market territory change timely, gathering the competitors' product promotion information, updating product competitive strategy and information; 及时了解推广产品相关领域市场变化，及时掌握竞争产品推广信息，及时更新产品的竞争策略与竞争信息。4) Following the product promotion strategy in marketing department, according to the market condition within the region responsible for, working out, organizing and implementing effective market promotion activities; 在市场部产品推广策略指引下，根据职责区域市场变化情况，制定、组织并实施有效的市场推广活动。5) Visiting clinician to assist distributor to boost reagent promotion and sales; 不定期走访临床医生，协助经销商推广、促进试剂的销量。6) Organizing training for company sales and distributors in order to learn more about the Roche products; 对公司内部销售、经销商组织培训，使销售和经销商更好地了解罗氏产品。7) Assisting to achieve overall objectives set by Business Management. 协助达成区域销售目标。You should hold:1) Bachelor Degree in Medicine, Pharmacology or equivalent; 医药或相关专业本科以上学历2) Proficiency in both spoken and written English and good command of MS office software application;熟练掌握英语口语及书面表达，熟练应用微软办公软件3) Product & marketing expertise. 产品和市场推广的专业知识You should have 2 or 3 years of experience as clinical promotion or application support.2或3年外资企业临床推广或应用支持的工作经验 职能类别： 医疗器械市场推广

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