职位描述
岗位职责•Develop and implement comprehensive, multi-channel marketing strategy for UFHH, including traditional, online marketing, word-of-mouth campaigns, promotional events strategy and management•Leverage UFH’s existing marketing resources to conduct co-marketing campaigns with other parts of UFH•Be the public face of UFHH in healthcare forums, speaking to audiences and garnering patients for UFHH•Develop and coordinate UFHH public relations strategy, including press interviews, press releases, media placements, etc. •Oversee small team of marketing professionals, including performance reviews and work assignments•Work with GM to develop innovative marketing techniques and approaches•Perform the above and any other responsibilities assigned by management in compliance with UFH policy and JCI standards任职条件•Bachelor’s degree or above, master’s degree preferred•Completely bilingual—Chinese and English•References from previous employer•Proactive, self-starter•Excellent English •Communication skills - written and verbal •At least 5 years as a marketing manager or above in a reputable firm •Experience in development and running marketing campaigns for major organizations•Healthcare background or elderly care background strongly preferred职位概述Responsible for overall development of UFHH marketing efforts, creating and managing marketing programs, including promotions, collateral, marketing materials部门概述和睦家医疗集团举集团之力，秉承和睦家品牌发展十五年形成的先进全面的医疗技术和成熟完善的医疗模式，推出它的专业家庭医疗服务——和睦家家庭医疗。和睦家家庭医疗是中国首批以医疗为核心的家庭护理服务之一，与一般意义上的家庭医疗服务相比，它的独特之处在于它是医疗服务，而非一般性护理服务。和睦家家庭医疗提出“医疗先行，健康到家”的口号，就是希望使我们的顾客能够在家享受高品质的医疗帮助。它以绝对的医疗专业性为前提，最大限度保证顾客接受服务的便利性，使客户两者兼得，无需在医疗因素与便利因素之间取舍妥协，从而能够专心于身体状态的维护和康复。
